Rice Business Wisdom: Why Adding Threats To Your Rules Can Backfire
Spoonful Of Sugar
It’s a basic human experience: the smell of something sweet followed by the overwhelming desire to gobble it. Imagine now that you’re six, and your dad is taking chocolate chip cookies from the oven: “If even one cookie is missing, no TV for a week.” What will you do? Rice Business Professor Marlon Mooijman explains the surprising interplay of authority, rules and threats. Read the article.